WMA 2014 Conference
Fort Worden State Park Conference Center
Port Townsend, Washington

June 18-20, 2014

WaMA 2014 Annual Conference
“Authenticity: Real Things, Real Stories, Real Places”

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Wednesday, June 18, 2014

9:00 AM – 4:00 PM                  Registrars to the Rescue                                              Location TBD

11:00 AM – 5:00 PM                 Registration                                                                 Building 204, FWSP

12:00 PM – 4:00 PM                 Pre-conference Workshops                                           Locations TBD          

Keeping It Real: Project Management for Successful Storytelling
Christina DePaolo and Tina Hoggatt, Communications 4Culture
The main reason most of us work for cultural organizations is because we love a good story – the human story our museums tell to enrich lives, make meaning, and bring joy. Yet, when we work on projects, we focus on “what” we are producing – the exhibition, website, education event, catalogue or press release. We don’t spend a lot of time talking about “why” we are doing it. Why is it important? What is the story we are trying to tell and how do we successfully tell it? Who are we telling it to? This half-day workshop will use storytelling techniques and exercises to help museum personnel create a supportive work environment to effectively collaborate with other staff in identifying the story that will drive the project. Through examples and hands-on storytelling, we will hone the skills necessary to work collaboratively, hit project goals, analyze outcomes and tell the story that lies at the heart of what we do.

*FEE *Pre-Registration Required *Lunch is included in registration fee

A Business Approach to Fundraising: Don’t Leave Your Income to Chance
Presenters: Michael Friedline, Non-Profit Advantage; Richard Beckerman, Museum Consulting Services
Raising funds from earned income and charitable gifts is essential for any museum, and yet too often fundraising is approached in a haphazard manner. Examining key income streams, strategies, pitfalls, and metrics to help leaders put sustainable plans in place and prioritize based on best return, this half-day workshop will address breaking down your donor base into specific groups to achieve 15-20% annual incremental growth. Introducing the “Moves Management” system, we will emphasize smart and timely inputs and a “high touch” approach for connecting donors with your mission, projects, communications and events in the fundraising process, and gain improvements to your business operations.

*FEE *Pre-Registration Required *Lunch is included in registration fee

Registrars to the Rescue
WaMA’s third annual Registrars to the Rescue has been awarded to Jefferson County Historical Society in Port Townsend. Registrars and collections specialists are
volunteering for the day to help with a rehousing project.

1:00 PM – 4:30 PM      Tours                                                                          Various Locations

6:00 PM – 8:00 PM      Opening Reception                                                      Bartlett House, 314 Polk Street

Reception:  6:00-8:00, held in the historic Bartlett House on the bluff overlooking downtown Port Townsend.  Linda and Bob McGuire graciously invite WaMA into their beautiful home, built in 1883 by Frank Bartlett, president of the Port Townsend Steel, Wire & Nail Company.  The Second Empire structure is one of the few mansard-roofed homes in Port Townsend

Two Victorian homes and two historic churches within walking distance of the reception venue will be open for touring in Uptown Port Townsend from 5:00 PM -7:00PM.

  • 1872 Phillips House
  • 1891 Francis Wilcox James House
  • 1889 First Presbyterian Church
  • 1865 St. Paul’s Episcopal Church.


1:30 PM – 4:30 PM      Military History of Fort Worden          Meet at the Coast Artillery Museum, Bldg 201, FWSP

Admiralty Inlet was considered so strategic to the defense of Puget Sound in the 1890s that Fort Worden, Fort Flagler and Fort Casey were built at the entrance with huge guns creating a “Triangle of Fire” to thwart any invasion attempt by sea. Construction on Fort Worden began in 1897 and it was activated in 1902. The 126th Coast Artillery Company was the first detachment assigned to Fort Worden. Explore the history of this military base at the Coast Artillery Museum and take a guided walking tour of the bunkers, gun emplacements and command post at the top of Artillery Hill. Bring drinking water and wear comfortable walking shoes. There is a moderately strenuous walk up a large hill.

Fee: $7 includes admission to the Coast Artillery Museum and a 2 hour walking tour of the gun batteries and Harbor Entrance Command Post.  Limited to 20 participants.

1:00 PM – 4:30 PM      Marrowstone Island Tour                               Meet the bus in front of Bldg 204, FWSP

Marrowstone Island Tour including NW School of Wooden Boatbuilding and Fort Flagler

Hop aboard a bus for a road trip to Marrowstone Island.  First stop is Port Hadlock where you’ll have a guided tour of the NW School of Wooden Boatbuilding.  Its mission is to teach and preserve traditional and contemporary wooden boatbuilding skills while developing the individual as a craftsperson. Next, the group will be welcomed by the Burns family for a tour of their family home.  The 1890 Solie House has been respectfully enlarged over the years and won a Jefferson County Historical Society historic preservation award in 2013.  On to historic Fort Flagler State Park to learn the military history of the base and view the award-winning historic preservation project at the old hospital building.  Before leaving the island, you’ll stop at the Nordland general store which has served the Marrowstone Island community since the early 1920′s.

Fee: $35. Limited to 17 participants.

ptwaterf1:00 PM – 3:00 PM      Historic Building Walking Tour of Downtown Port Townsend          Meet at Jefferson Museum of Art & History, 540 Water Street

Tour the Port Townsend National Historic Landmark District and get a behind-the-scenes look inside some of the city’s most impressive restoration projects including the 1907 Rose Theatre, 1889 Hastings Building, and 1891 City Hall.  Port Townsend was Puget Sound’s booming port of entry in the late 1800s.  Port Townsend dreamed of becoming the “New York of the West” and many ambitious construction projects lined rowdy Water Street. Those dreams ended when the promised rail line went bankrupt and the depression of 1893 hit the region.  Fortunately, many of those fine old buildings remain today earning National Geographic Traveler magazine’s designation as the 24th most authentic place to visit in the world.

Free for WaMA delegates. Limited to 20 participants.

1:00 PM – 2:30 PM      Low Tide Beach Walk                         Meet on the pier at the Marine Science Center, FWSP

Walk the beach at Fort Worden with a guide from the PT Marine Science Center who will talk about marine science, plants and animals that populate Puget Sound beaches and tidal zones. Wear attire appropriate for a cool, breezy beach environment and wear comfortable walking shoes.

Fee: $5. Limited to 20 participants.